Adidas' Creativity

Adidas is currently at a mental idea block phase of their industry where all they are basically doing is putting out new color ways and making laceless versions of all boots which possess their own model. Honestly, Adidas have overused their laceless boot idea ever since they released their first ever laceless boot (the Ace 16+ Purecontrol). Now since they have put all their top end model eggs into one basket it seems from a consumer and fellow business associates point of view that they have simply run out of ideas.